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A premium multi-sensory journey through the heart of the Start-Up Nation. From Herzl’s vision to global unicorns, experience Israeli innovation through storytelling, flavors, sound, and unforgettable encounters.
More than a tour, it’s an immersive encounter with the bold spirit of Israel — where you might just discover the spark for your next big idea… or even your own exit.
Feel the energy. Experience the journey. Crack the Code.
Shalom Meir Tower commonly known as Migdal Shalom, is an office tower in Tel Aviv, Israel. It was the first skyscraper built in Israel.
Shalom Meir Tower was designed by architects Yitzhak Pearlstein, Gideon Ziv, and Meir Levy. Migdal Shalom has 34 floors and stands at a height of 129 metres (423 ft).
Baron Edmond Adolphe de Rothschild (1926–1997): The grandson of Edmond James, he was a French-Swiss banker who founded the modern Edmond de Rothschild Group in 1953.
With over two decades of leadership spanning Nasdaq-listed technology giants, diplomatic roles, and executive management, I am an entrepreneurial leader and mentor specializing in the unique Israeli “DNA” of innovation. I hold an MBA in Marketing and a BA in Economics, academic foundations that have guided my strategic approach throughout my career. My professional journey includes driving business development for global Israeli tech leaders such as Gilat and Aladdin, and serving as the Tourism Consul to Canada, where I led the strategic marketing of Israel as a premier global destination. Following my tenure as CEO of the Tel Aviv Hotel Association, I have focused on the core values that drive our nation’s success. This multi-disciplinary journey is based on my personal experience and the History of our people its culture and tradition,I looking forward to lead you in “Code Rothschild” initiative—cracking the enigma of how a small nation transformed into a global “Startup Nation” and mentoring others to unlock that same entrepreneurial spirit.
The Leader Who Declared the Impossible David Ben-Gurion understood that building a nation required more than survival it demanded vision, responsibility, and bold decision-making
The Israeli Genius – A Nation of Adaptation
The “Israeli Genius” describes the unique ability of Israeli society to turn pressure into progress. A small nation, often under threat and internal complexity, that consistently transforms challenges into innovation, strength, and growth
In the heart of Tel Aviv-Yafo lies one of the city’s most vibrant and iconic areas Rothschild Boulevard – where history, innovation, and urban lifestyle blend into a seamless experience that feels both timeless and cutting-edge
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Work Area: Rothschild Blvd.
Hours of Operation:
Sun - Thu, 9:00 AM - 6:00 PM
